What is Outdoor Marketing and the Benefits for you
The Basics
Small business owners tend to have a lower profile than some of their larger competitors, especially if they're just starting out. As a result, effective advertising can be an important part of a small firm's business strategy. Outdoor marketing is sometimes useful for small business because it's locally targeted and often reaches consumers at the time they're thinking about a purchase.
What outdoor marketing actually covers
Outdoor marketing refers to advertising campaigns that employ outdoor media such as billboards, transit vehicles and other types of outdoor signs — including signs on the outside of businesses. It also includes efforts to reach consumers at stadiums and other open-air venues, point-of-sale displays in shops and shopping centres, and event sponsorship that puts your brand in front of audiences while they're out in the world.
Why it works for small business
Outdoor ads are relatively inexpensive to prepare, especially when compared to video and radio campaigns, and they usually result in high local visibility. Locally targeted outdoor placements compound frequency — your audience is exposed to the same message multiple times a week, building familiarity that drives consideration when they're ready to buy.
Transit advertising
Transit advertising can play a role in your outdoor marketing strategy. In much of the world it's common for transit agencies to raise money by offering transit stations and the sides of vehicles as an advertising platform — turning every commute into impressions and every stop into a static billboard.
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